Minimising payment fraud: Best practices for retailers

The level of convenience e-commerce marketplaces and other online sellers have brought to our disposal is remarkable.
While you enable your customers to buy things online, ensuring the integrity of their transactions is equally
important. Do you know how all your transactions are prevented from losing important data? Well, the payment gateway
you adopt is the answer.

Insecure payment channels are a major cause of payment fraud. However, in such cases, a collaborative approach with a
top payment gateway solutions provider like us can be a solution. Let us brief you about what payment fraud is and
how we can help you with our payment solutions to prevent it.

Understanding what is payment fraud

Payment fraud refers to any unauthorised transaction or payment made by a fraudster using stolen, counterfeit or
fraudulent payment information. It can occur through various methods, including credit card fraud, identity theft,
phishing attacks and chargeback fraud. Payment fraud is a significant concern for retailers, as it can severely lead
to financial losses, legal liabilities and damage to brand reputation.

Here are some of the types of payment fraud that retailers may encounter:

1. Card-not-present (CNP) fraud

This is a type of fraud that occurs when a fraudster uses a stolen credit card’s information to make online
purchases. Since the physical card is not present, it’s easier for fraudsters to complete transactions without
detection.

2. Chargeback fraud

Such frauds occur when a customer disputes a legitimate transaction, claiming they did not receive the goods or
services, resulting in a refund. Fraudsters exploit this by making purchases and then filing false claims to get
their money back.

3. Identity theft

Impersonating someone or identity theft involves stealing personal financial information to open accounts or make
purchases in someone else’s name. This fraud is a bit tricky to detect until significant damage has been done.

4. Phishing attacks

Phishing attacks involve tricking customers or employees into providing sensitive information, including login
credentials or payment details, through fake websites or emails. This information is then used to commit payment
fraud.

Payment fraud prevention strategies

To protect their businesses and customers, retailers must implement reliable payment fraud prevention strategies.
Here are some best practices to consider:

1. Implement strong authentication measures

One of the most effective ways to prevent payment fraud is by implementing strong authentication measures. This
includes using multi-factor authentication for online transactions, requiring customers to verify their identity
through multiple channels.

Our payment gateway, Plural, offers advanced authentication solutions that enable retailers to enhance
security
without compromising the customer experience. By integrating our business payment solutions into your system,
you can reduce payment fraud risks.

2. Utilise tokenisation for payment data

Tokenisation is a powerful security measure that replaces sensitive payment information, including credit card
numbers, with a unique identifier or token. This token does not benefit anyone who intercepts it, making it
impossible for fraudsters to use the stolen data for payment fraud.

At Pine Labs, we offer tokenisation as a fraud payment prevention solution to ensure that payment data is
securely stored and transmitted during online transactions

3. Monitor transactions in real-time

Real-time transaction monitoring is essential for detecting and preventing fraudulent payments. By analysing
transactions as they occur, retailers can identify suspicious activity, including unusual spending patterns and
transactions from the same IP address or high-risk locations.

Likewise, we also provide advanced real-time transaction monitoring tools, such as Pine Labs
Analytics, that help
retailers detect and respond to potential fraud in real time.

4. Implement secure payment gateways

Using a secure payment gateway like ours is essential for protecting against payment fraud. A payment gateway
mainly acts as an intermediary between the customer and the retailer, encrypting payment data and ensuring that
it is securely transmitted between parties. Secure payment gateways also offer additional fraud prevention
features.

Our payment
gateway
provides advanced security features that help retailers protect against payment fraud. By
using our secure payment gateway, retailers can ensure that data remains encrypted and protected from
unauthorised access.

Getting secured from payment fraud

Payment fraud poses a significant threat to retailers, but the risk can be minimised by implementing the right
strategies and technologies. By adopting best practices such as strong authentication, tokenisation, real-time
monitoring and employee education, retailers can protect their customers from fraudulent activities.

Partnering with us can further enhance your payment fraud prevention efforts, providing you with the advanced tools
and technologies required to stay ahead of fraudsters. With Pine Labs’ innovative solutions, retailers can continue
to focus on growing their business, knowing that they are receiving payments securely and protected against fraud.

Explore more about Pine Labs for one of the safest business payment solutions at https://www.pinelabs.com/.